Sales Development Representative

About Parento

Parento is the first provider for paid parental leave, distributing the first and only paid parental leave insurance and parental support program. Our holistic program enables companies to offer paid maternity and paternity leave to all employees.

Designed to support working parents while alleviating HR’s workload, Parento’s white glove leave concierge handles the complexities of leave management, payroll calculations, compliance, and claims, while providing emotional and parent coaching for employees. Our proprietary program boasts a 95% return-to-work rate and guides employees through the process before, during, and after leave to ensure a seamless re-onboarding.

Position Overview

The Sales Development Representative (SDR) position is responsible for generating qualified sales pipeline through outbound prospecting and lead qualification. This role focuses on identifying and engaging prospective customers and booking high-quality discovery meetings for Sales Consultants. Success in this role requires strong communication skills, comfort with high-volume outreach and the ability to stay organized and resilient in a target-driven environment.

This is a great opportunity for someone hungry and looking to grow within a sales organisation, whilst helping expand access to paid parental leave and support for working families.

Key Responsibilities

• Prospecting: Researching target accounts and identifying key decision-makers with defined ideal customer profiles (ICPs).

• Outreach: Conducting high-volume outbound calls, emails, and LinkedIn messages to engage prospective customers.

• Lead Qualification: Identifying prospect pain points and assessing fit for the product/service.

• Meeting Booking: Scheduling discovery calls and demos for Sales Consultants, ensuring accurate handoff and context.

• Pipeline Generation: Consistently meet or exceed monthly targets for meetings booked and qualified pipeline created.

• CRM Management: Logging activities and maintaining accurate records in HubSpot.

• Collaboration: Working closely with marketing and Sales Consultants to align messaging, provide feedback on lead quality and refine outreach strategies.

Requirements

• Communication: Excellent verbal, written, and active listening skills with the ability to engage senior stakeholders.

• Tech Savvy: Proficiency with CRM (HubSpot), sales engagement tools and LinkedIn for prospecting.

• Resilience: Handling rejection and staying motivated and maintaining momentum in a high-activity role.

• Organization: Strong time management to meet targets.

• Business Acumen: Understanding sales cycles and market needs.

• Mindset: Self-starter, tenacious, goal-oriented, and eager to learn.

• Track Record: Proven ability to hit targets and exceed goals.

• Growth Potential: A desire to advance within a sales organization

• Experience: 1-3 years in sales, customer service, or business development.

• Education: Bachelor's degree or higher

• Property & Casualty Insurance License preferred but not required